Guide to branded residences for developers and investors
Branded residences are gaining traction as an essential component to consider for mixed-use hospitality developments.
The interest in branded residences started off only among hotel brands and as a development adjacent to or as part of a hotel development. However, in recent years, we are seeing consumer brands entering the space and developers/investors considering standalone branded residential developments due to the financial benefits delivered to all relevant stakeholders.
With the significant increase in interest rates and construction costs due to global economic uncertainty caused by the pandemic and geo-political tensions, branded residences have driven appealing returns for developers/investors’ mixed-use developments due to the premium and upfront sales proceeds from branded residential units.
Download the guide for a comprehensive overview of the branded residences across the globe.