Anood leads the marketing strategy and manages all above and below the line outputs including PR & corporate communications, events, social media, digital marketing and campaigns.
We create brand value through engaging our people, clients and the world...
Anood is responsible for leading the marketing strategy development for Middle East, Africa & Turkey regions in alignment with the company’s vision and objectives. This includes all above the line and below the line Marketing activities, Public Relations, Business Development support, Communications, Social and Digital Media and Events in support of the various business lines.
Anood brings over sixteen years of brand Marketing experience including, most recently, her role at Samsung Electronics Regional Headquarter as head of Brand Marketing.
Prior to that, Anood also held various Marketing positions in diverse companies and industries, including consumer insights, product marketing and events management.
Anood holds a master’s degree in Business Administration, specialized in Marketing from the University of Jordan in Amman, Jordan.